EOC Week 7: The Pitch

A major concern with many energy drinks is the high concentrations of sugar and caffeine, which can pose numerous health risks, including heart disease and obesity.  This new brand of energy drink will draw customers by quieting health concerns, using an all-natural formula to boost energy safely and effectively.  It will provide an increase in energy through the use of the natural caffeine found in dark chocolate, which is a much lower, safer amount for consumption than that used in current energy drinks, while still being effective in boosting energy levels.  It will be aimed at the more health-conscious young adult female market, who still want to be able to enjoy the benefits of energy drinks without sacrificing their health.

The use of dark chocolate as the primary source of energy and flavor provides many benefits beyond energy and taste.  Dark chocolate has, in contrast to many popular energy drinks, been shown to help reduce risk of heart disease, regulate weight gain, and even boost not only productivity but overall mood.  Its low sugar content even makes it safe and effective for the diabetic market.

These numerous health benefits make the brand stand out in the market, becoming the healthy alternative to sugary beverages.  It is safer than anything in the current market without losing effectiveness.  The point is to draw in the people who avoid using such drinks due to the health risks, providing the same energy benefit with much less risk and much more reward.  It is what people who do not want to risk their health have been waiting for: a way to boost their energy to get more done without having to worry about elevated risk of obesity and heart disease.  The product will solve the major problem of health risks posed by conventional energy drinks.

Week 6 EOC: Me*3

The things I buy regularly for myself very much define who I am.  I buy Martinelli’s apple cider because I enjoy thinking about celebratory things.  It is not always because I am celebrating, but rather, that I want something to celebrate.  I buy it when I am feeling troubled or anxious so I can enjoy that special occasion feeling and, in turn, feel a little bit better, resulting in a brighter attitude and outlook on life.  This happens so often that many of my friends are familiar with the habit, and they have begun to associate me with the brand.

I buy Skintimate strawberry-tangerine scented shaving cream because it smells wonderful and makes me feel clean.  The scent lingers with my skin after a shower and stays with me throughout the day.  It is one of those subtle scents that makes me happy.  I am well aware that nobody else in the world cares what kind of sent my shaving cream has, as long as it does its job.  What matters to me is not other people noticing the scent.  It is the citrus and strawberry smell, making me think of summer and sunlight.  It is, to me, like happiness in a can.

I cannot talk about products I buy for myself without bringing Great Harvest into the conversation.  Their sandwiches are absolutely one of my favorite things in the world.  They have a fresh, delicious, wholesome flavor, and are healthy as well.  I buy them because I can feel like I am spoiling myself without criticizing myself for making a bad food choice.  Additionally, the vegetables I always pack onto the sandwich make me think of, of course, spring and summer.

The associations any product holds in my mind are a huge part of my decision to buy.  I like to buy things that are associated with happiness, light, summer, spring, cute things, and celebration.  Uplifting things are my favorite products.  From this, you can tell that I am a person who likes to not only be happy but spread smiles amongst others.

 

(GH image to be added as soon as I go there to eat, which will certainly be soon.)

EOC Week 5: Job Recruiters Look to Facebook

“…Users tell the company they want to keep their personal and professional networks separate.” (Light 1)  The reason for this is what makes the idea of facebook in the professional world so appealing.  The biggest strength of facebook as used in finding employees is the ease at which you can get a one-hundred percent honest picture of what a person is like.  At the same time, however, this honest picture is, to the majority of the market, an invasion of privacy.

The jump from simply making hiring decisions by the contents of an applicant’s facebook page and finding them via facebook is not all that big.  However, due to the personal, honest treatment of a person’s facebook page, it is not surprising that the majority of employees hired are not found on facebook.  A person’s image in their personal life is far different from how they choose to present themselves professionally.  It becomes an issue of privacy when the information you choose to place on facebook, or the groups you join, even seem to influence your ability to acquire a job.

However, there are other strengths based around that truer picture.  Hiring a person from facebook means hiring a real person.  They have a clear idea of the people around them, and are not as inhibited in their ideas.

(To be completed at home)